01 / Flagship
Lead Generation
ICP-based outbound, geo-targeted sequences, ghosting recovery, and LinkedIn + Google campaigns — with attribution from first touch to closed revenue.
Sleep Medicine
Marketing that compounds,
for sleep medicine.
Full-stack marketing for companies in home sleep apnea testing, CPAP, diagnostics, and next-generation therapies. We've operated inside the category — we know the constraints.
The category
Sleep medicine is transforming. Its marketing hasn't kept up.
80%
of U.S. obstructive sleep apnea is still undiagnosed.
$3.1B
estimated annual U.S. burden of undiagnosed OSA.
Beyond CPAP
treatment is fragmenting into HSAT, DME, and next-gen therapies.
Prevalence and burden figures: Sönmez et al., “Unmasking Obstructive Sleep Apnea: Estimated Prevalence and Impact in the United States,” Sleep, Vol. 48, Suppl. 1 (May 2025), A277–A278.
What we run
The full operation, under one roof.
02
SEO & AI Engine Optimization
Visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews. Being the answer beats being the result.
03
Content Development
Editorial strategy and production for category authority — SME interviews and longform, not SEO-volume filler.
How we operate
From diagnosis to deployment.
Diagnostic
Map current spend, channels, and attribution gaps.
Architecture
Blueprint infrastructure a CFO can defend.
Build
Stand up tracking, campaigns, content, lifecycle.
Operate
Monthly on SQLs. Quarterly on pipeline.
Proof
The system works.
Here’s the proof.
A respiratory medical device manufacturer grew marketing-sourced pipeline from $400K to $5M over three years — with two sales reps. Built once, operated continuously, stronger every quarter.
Read the case study → $400K → $5M
marketing-sourced pipeline
Questions
The honest answers.
Can you target providers and DME channels?
Yes. We build audiences and lifecycle flows for provider, IDN, sleep-lab, DME, and direct-to-patient channels — and attribute across them.
How do you handle compliance in copy?
We treat regulated claims and patient-facing language as a first-order constraint, with review built into the workflow. We've written the compliance guides.
Do you understand HSAT vs. in-lab testing?
Yes — the clinical and channel differences shape the whole funnel, and we build to them rather than around them.
What do you report on?
SQLs monthly, marketing-sourced pipeline quarterly, tied to revenue. Never vanity metrics.
Ready to build a marketing function that compounds?
We’ll tell you honestly whether we’re the right fit. Qualification is part of the discipline.
Book a Call