Sleep medicine
Marketing that compounds,
for sleep medicine.
More of the right leads, and a name providers and DME suppliers already know, for companies in home sleep apnea testing, CPAP, diagnostics, and next-generation therapies. We’ve worked inside this category. We know the providers, the DME channel, and the rules about what you can say, and we make the work look like it belongs at the front of the category.
What marketing can do
Reach everyone who decides which test or therapy a patient gets.
- Provider demand
- Outreach, ads, and materials for sleep physicians and the referring clinicians who screen for sleep apnea, so your test or therapy is the easy one to recommend.
- A channel that pushes
- Sequences, sales sheets, and decks for DME suppliers and sleep labs, so the channel stocks your product and has a reason to lead with it.
- Named at the moment of research
- Search and AI visibility for the questions providers and patients ask about home testing and alternatives to CPAP, so your name comes up first.
All of it written inside the rules on what you can say, with each audience tracked separately so you can see which one produces.
What we run
One engagement. Every channel your buyers use.
Strategy, outreach, advertising, search, content, and your website run together as one engagement. Everything is made to one standard of taste and measured against one number: the leads it brings in.
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Lead generation
Outreach and advertising aimed at the buyers your reps actually cover. Quiet deals get followed up, and every lead is traced back to the campaign that produced it.
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Search and AI visibility
When a buyer asks Google, ChatGPT, or Perplexity who to consider, your company is the one that gets named. Awareness at the exact moment the shortlist gets written.
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Content
Articles, decks, one-pagers, landing pages, magazines, and LinkedIn posts that make buyers see you as the company that knows the category best. The depth of your best expert, finished with the polish of a luxury brand.
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Web experience
Landing pages, the full site, and the forms that turn a visit into a lead. Designed to the same standard as the ads and built to convert.
How we operate
First we learn your market. Then we build the engine.
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Diagnostic
Study your market, your buyers, your website and landing pages, and how leads are tracked today, so the plan starts from what’s true.
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Architecture
Set the strategy: who we’re targeting, which channels, the creative direction, and how we’ll measure results.
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Build
Build the campaigns, outreach, content, landing pages, site, and forms, all in accounts you own.
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Operate
Run it every week. Report leads monthly and pipeline quarterly.
Proof
The system works.
Here’s the proof.
A respiratory medical device maker went from $400K to $5M in marketing-sourced pipeline in three years, with two sales reps. Nothing was torn down and rebuilt each quarter. The same system kept getting stronger.
Read the case study$400K → $5M
Questions
What buyers ask us.
Can you target providers and DME channels?
Yes. We build separate audiences, follow-up, and landing pages for providers, health systems, sleep labs, DME suppliers, and direct-to-patient, and track results across all of them, so you can see which channel is producing.
How do you handle compliance in copy?
Regulated claims and patient-facing language are treated as a first-order constraint, with review built into the writing workflow. We’ve written the compliance guides for this category.
Do you understand HSAT vs. in-lab testing?
Yes. The clinical and channel differences between home sleep apnea testing and in-lab polysomnography shape the whole funnel: who the buyer is, what they need to hear, and how the sale closes. We build to those differences.
What do you report on?
Sales-qualified leads monthly and marketing-sourced pipeline quarterly, tied to revenue.
Let’s build marketing that brings in leads and keeps bringing them in.
Book a 30-minute call. We’ll tell you plainly whether we’re the right fit. If we’re not, we’ll point you somewhere better.
Book a Call