Service 01 · Flagship
Every lead sourced,
sequenced, and attributed.
Expert-crafted outbound built on your ICP and targeted by territory, sequences that recover the deals that went quiet, and LinkedIn and Google campaigns that warm the list before the first email lands. One system — first touch to closed revenue.
How it runs
Six moving parts. One operating system.
- 01
Define the ICP
Before a word gets written, we build the target: titles, firmographics, install base, and the trigger events that mean a company is actually in market. The list is the strategy.
- 02
Segment by geography
Territory-level lists that match how your reps are actually deployed — so outbound lands where someone can follow up, and regional trade calendars line up with the sends.
- 03
Write the sequences
Expert-crafted email series written for one buying committee, not one persona. Each step earns the next reply; nothing gets sent that a busy clinician or engineer would delete on sight.
- 04
Recover the ghosts
Most pipeline dies from silence, not rejection. Dedicated re-engagement and ghosting sequences work the deals that went quiet — the cheapest pipeline you will ever source.
- 05
Run paid alongside
LinkedIn and Google campaigns build awareness ahead of the outbound and retarget every lead already in the funnel, so a cold email lands on a name the buyer has seen before.
- 06
Attribute all of it
UTM hygiene, CRM lead-source enrichment, and channel ROI rollups from first touch to closed revenue. Every dollar traceable, or we do not claim it.
Proof
The system works.
Here’s the proof.
A respiratory medical device manufacturer grew marketing-sourced pipeline from $400K to $5M over three years — with two sales reps. Built once, operated continuously, stronger every quarter.
Read the case study →What lands
The full scope, before you ask for it.
Outbound
- ICP and buying-committee definition
- Sourced, verified contact lists
- Multi-step email sequences per segment
- Re-engagement and ghosting sequences
- Deliverability setup: domains, warmup, SPF/DKIM/DMARC
- Reply handling and routing into your CRM
Paid
- LinkedIn awareness and ABM campaigns
- Google Search and demand capture
- Funnel retargeting across both
- Creative, copy, and landing pages
- Budget pacing and bid management
Attribution
- First-touch to closed-revenue tracking
- UTM taxonomy and enforcement
- CRM lead-source enrichment
- Channel ROI rollup a CFO can defend
- Monthly SQL reporting
- Quarterly marketing-sourced pipeline review
Questions
The honest answers.
Is this just cold email with extra steps?
No. Cold email alone gets you a low reply rate and a burned domain. This pairs sequenced outbound with paid awareness and retargeting, so the buyer has already seen your name before the first email arrives — and every touch is tracked back to revenue.
How do you protect our sending domain?
We send from separate, warmed domains — never your primary. SPF, DKIM, and DMARC are configured before anything sends, volume ramps gradually, and we monitor placement continuously. Your corporate email reputation is not the thing we experiment with.
What does a ghosting sequence actually do?
It works the deals that went quiet. A prospect who took a call and then disappeared is far warmer than a net-new name, but almost nobody systematically re-approaches them. We build sequences specifically for that group, timed off the last real interaction.
How is this compliant for medical device and DME?
We know the difference between FDA-cleared and FDA-approved, and compliance review is built into the copy workflow rather than bolted on afterward. Claims are sourced before they ship. For outbound, we follow CAN-SPAM and keep suppression lists clean.
When do we see leads?
The build phase stands up the whole system first — lists, domains, tracking, campaigns — which takes about 90 days. Outbound starts producing replies inside that window; the attribution picture gets more useful every quarter as the data accumulates.
Do we have to buy all three services?
No. Each is sold on its own. Most clients start here because it produces the fastest legible result, then add the others once the attribution layer is proving what works.
Want to see what your pipeline could look like?
We'll tell you honestly whether we're the right fit. Qualification is part of the discipline.
Book a Call