Lead generation

More of the right leads. And proof of where they came from.

We find the buyers who are in the market for what you sell and reach them by email and by ad in the territories your reps cover, so your name is familiar before the first call. We send them to pages worth landing on, follow up with the ones who go quiet, and trace every lead back to the campaign that produced it.

How it runs

Seven moving parts. One system.

  1. 01

    Decide exactly who you’re selling to

    Before anything gets sent, we build a precise picture of your best customer: which titles, which kinds of organizations, what they already use, and which signals mean they’re ready to buy now. Get the list right and half the work is done.

  2. 02

    Organize by territory

    Lists are built around how your reps actually cover the map. When a prospect replies, there’s someone nearby to follow up, and outreach lines up with the regional trade shows your buyers already attend.

  3. 03

    Write outreach people reply to

    Email sequences written for the whole buying committee: the person who uses the product, the manager who approves it, the person who signs the purchase order. Each one reads like it came from a company with standards, because a busy buyer deletes anything that doesn’t.

  4. 04

    Bring back the ones who went quiet

    Most deals don’t die from a “no.” They die from silence. We build follow-up sequences for prospects who took a call and then disappeared. It’s the cheapest pipeline you will ever get.

  5. 05

    Run ads that look like they belong

    LinkedIn and Google campaigns put your name in front of the target list before the first email lands, and keep you in front of every lead already in the funnel. The creative is held to a luxury standard, which in B2B is rare enough to stop a scroll. Familiar names get replies.

  6. 06

    Send them somewhere worth landing

    Every ad and email points to a page built for that buyer, with a form that’s short, works on a phone, and sends the lead straight to the right rep. We review your current pages first and rebuild what’s costing you leads.

  7. 07

    Trace every lead back to revenue

    Each lead carries a record of where it came from, all the way to the closed deal. If we can’t trace it, we don’t claim it.

    (Under the hood: UTM tagging rules, lead-source data written into your CRM, and channel-by-channel return on spend.)

Proof

The system works.
Here’s the proof.

A respiratory medical device maker went from $400K to $5M in marketing-sourced pipeline in three years, with two sales reps. Nothing was torn down and rebuilt each quarter. The same system kept getting stronger.

Read the case study

$400K → $5M

marketing-sourced pipeline

Twosales reps

Threeyears

What lands

Everything that’s included. Nothing hiding in a change order.

In plain terms: the list, the messages, the ads, the pages they land on, and the tracking that proves what worked. The detail is below for your marketing team.

Outbound

  • Ideal customer and buying-committee definition
  • Sourced, verified contact lists
  • Multi-step email sequences per segment
  • Re-engagement sequences for deals that went quiet
  • Deliverability setup: separate sending domains, warm-up, SPF/DKIM/DMARC
  • Reply handling and routing into your CRM

Paid

  • LinkedIn awareness and account-based campaigns
  • Google Search campaigns that catch buyers already looking
  • Retargeting across both
  • Creative and copy held to the Carmine standard
  • Budget pacing and bid management

Web

  • Review of your current site and landing pages
  • Landing pages designed and built per campaign and segment
  • Forms built, tested, and routed into your CRM
  • Ongoing page and form testing

Attribution

  • First-touch to closed-revenue tracking
  • UTM taxonomy and enforcement
  • CRM lead-source enrichment
  • Channel return on spend a CFO can defend
  • Monthly sales-qualified lead reporting
  • Quarterly marketing-sourced pipeline review

Questions

What buyers ask us.

Is this just cold email with extra steps?

No. Cold email on its own gets a low reply rate and a burned domain. We pair outreach with LinkedIn and Google ads, so the buyer has already seen your name before the first email arrives, and every touch is tracked back to revenue so you know what worked.

Do you build the landing pages too?

Yes. Most campaigns lose more leads on the page than in the inbox. We review your current site and landing pages, then design and build pages for each campaign and segment, with forms that send every lead straight to the right rep. They’re built to the same standard as the ads, so the click doesn’t land somewhere that undoes the first impression.

How do you protect our sending domain?

We never send from your main domain. Outreach goes out from separate, warmed-up domains with email authentication in place before anything sends (the SPF, DKIM, and DMARC records that tell inboxes the mail is legitimate). Volume ramps gradually and we watch inbox placement continuously. Your company’s email reputation is not something we experiment with.

What does a ghosting sequence actually do?

It re-approaches the deals that went quiet. A prospect who took a call and then disappeared is far warmer than a brand-new name, but almost nobody follows up with them systematically. We build sequences just for that group, timed off their last real interaction.

What if we sell in a regulated category?

Then compliance review is part of how we write, from the first draft. Every claim is sourced before it ships, regulated language is checked against what you’re allowed to say, and outbound follows CAN-SPAM with clean suppression lists.

When do we see leads?

Replies start inside the first 90 days. That window is spent standing up the whole system (lists, sending domains, landing pages, tracking, campaigns) and outreach starts producing while it’s being built. The picture of which campaigns produce your best leads gets sharper every quarter as data builds up.

What does “attribution” actually mean for us?

It means you can point to any customer and say which campaign, ad, or email brought them in. Every lead gets tagged at first contact, that tag follows them through your CRM, and it’s still there when the deal closes. So when someone asks what marketing did this quarter, the answer is a dollar figure.

How is this different from hiring an SDR?

A sales development rep is one person working a list. This is the list, the sequences, the ads, the pages, the follow-up, and the tracking, built and run for you in accounts you own. Many clients keep or add an SDR later; the difference is they inherit a working system instead of a blank CRM.

See what your pipeline could look like.

Book a 30-minute call. We’ll show you where leads are slipping away today and tell you plainly whether we’re the right fit.

Book a Call