Durable medical equipment
Marketing that compounds,
for DME.
More of the right leads, and a name your referral sources already know, for durable medical equipment manufacturers and suppliers. We know the referral chain, the reimbursement pressure, and how to market a product whose buyer and payer are rarely the same person. And we make it look like the supplier everyone wants to work with.
What marketing can do
Win referrals and supplier business when price can’t be the reason.
- Referral sources
- Programs for prescribers and discharge planners that make your product the easy one to refer, within the rules on referral marketing.
- The supplier channel
- Sales sheets, decks, and outreach that show suppliers faster setup, cleaner paperwork, and fewer rejected claims.
- Patient-ready materials
- Clear patient guides and landing pages that make setup easier and reflect well on everyone who recommended you.
Each audience gets its own message, and reporting shows which one produces orders.
What we run
One engagement. Every channel your buyers use.
Strategy, outreach, advertising, search, content, and your website run together as one engagement. Everything is made to one standard of taste and measured against one number: the leads it brings in.
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Lead generation
Outreach and advertising aimed at the buyers your reps actually cover. Quiet deals get followed up, and every lead is traced back to the campaign that produced it.
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Search and AI visibility
When a buyer asks Google, ChatGPT, or Perplexity who to consider, your company is the one that gets named. Awareness at the exact moment the shortlist gets written.
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Content
Articles, decks, one-pagers, landing pages, magazines, and LinkedIn posts that make buyers see you as the company that knows the category best. The depth of your best expert, finished with the polish of a luxury brand.
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Web experience
Landing pages, the full site, and the forms that turn a visit into a lead. Designed to the same standard as the ads and built to convert.
How we operate
First we learn your market. Then we build the engine.
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Diagnostic
Study your market, your buyers, your website and landing pages, and how leads are tracked today, so the plan starts from what’s true.
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Architecture
Set the strategy: who we’re targeting, which channels, the creative direction, and how we’ll measure results.
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Build
Build the campaigns, outreach, content, landing pages, site, and forms, all in accounts you own.
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Operate
Run it every week. Report leads monthly and pipeline quarterly.
Proof
The system works.
Here’s the proof.
A respiratory medical device maker went from $400K to $5M in marketing-sourced pipeline in three years, with two sales reps. Nothing was torn down and rebuilt each quarter. The same system kept getting stronger.
Read the case study$400K → $5M
Questions
What buyers ask us.
Our buyer and our payer are different. Can marketing handle that?
That split is the whole job here. The prescriber recommends, the supplier stocks, the payer reimburses, and the patient lives with the product. We build separate audiences and sequences for each and report which one actually produces orders, so you’re never looking at a single averaged lead count that tells you nothing.
Can you market to referral sources without overstepping?
Yes. Referral-source marketing has rules, and patient-facing language has more of them. Compliance review sits inside the writing workflow, and we keep claims sourced. We will tell you when an idea isn’t worth the exposure.
If price is set by reimbursement, what is there to market?
Everything that isn’t price: fit, service, turnaround, documentation burden, how quickly a patient is set up, how rarely a claim gets rejected because of your paperwork, and how your company looks and feels to work with. When the rate is fixed for everyone, those become the reasons a supplier picks you, and almost nobody markets them well.
Do you work with manufacturers, suppliers, or both?
Both, though the motion differs. A manufacturer is usually selling into the supplier and provider channel; a supplier is competing for referrals in a territory. We build to whichever one you are.
What do you report on?
Sales-qualified leads monthly and marketing-sourced pipeline quarterly: numbers your CFO can stand behind.
Let’s build marketing that brings in leads and keeps bringing them in.
Book a 30-minute call. We’ll tell you plainly whether we’re the right fit. If we’re not, we’ll point you somewhere better.
Book a Call