Case Study · Respiratory Medical Device
$400K to $5M in marketing-sourced pipeline.
Two sales reps. Three years. One system.
- $400K → $5M
- marketing-sourced pipeline
- 2
- sales reps
- 3 yrs
- of compounding
The situation
A great product the market couldn’t find.
A respiratory medical device manufacturer had strong clinical evidence and a capable sales team, and a marketing function built for trade shows instead of pipeline. Spend was scattered across vendors that didn’t talk to each other. Nobody could point to a dollar of marketing and say what it brought in.
What we built
One system, four connected parts.
We replaced the scattered vendors with one system. Paid ads on Google and LinkedIn, tuned to the clinical buyer. Expert-led content built from interviews with the people who knew the product. Follow-up sequences that kept leads moving through a long education cycle. And underneath all of it, tracking that followed every lead from first click to closed revenue.
The result
$400K to $5M, and still compounding.
Over three years, marketing-sourced pipeline grew from $400K to $5M, carried by two sales reps. Three years of a system that got stronger every quarter it ran, instead of campaigns that reset every quarter.
Why it compounds
Built once. Operated continuously.
The tracking, the content library, the audiences, and the follow-up automation don’t wear out. They build. That’s the difference between renting campaigns and owning your marketing engine.
Put the same system to work on your pipeline.
Book a 30-minute call. We’ll tell you plainly whether we’re the right fit. If we’re not, we’ll point you somewhere better.
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