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For D2C wellness brands

Your next growth channel
has a buyer, not a feed.

Consumer acquisition got expensive and the category got crowded. The growth is in doors — grocery, distributors, practitioner offices, gyms, spas, hotels. Every one of those is a B2B sale, and your stack was built for consumers. We build the other side.

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Why now

The next Meta campaign is not the answer. A category buyer is.

7

channels where your product can sell. Most brands should open two or three — not all seven.

30 days

from kickoff to sequences live, ads live, and reporting running.

None

of a consumer stack does this job. Shopify, Klaviyo, and Meta were not built to sell a category buyer.

Selling to a buyer is a different motion: outbound, long cycle, line sheet, margin conversation, terms, sell-through proof. Most brands hire a broker and hope relationships carry it.

Where your buyers are

Seven channels. We help you pick the two that will actually open.

Retail & distribution

  • National natural and specialty grocery — Category Buyer, Wellness Buyer
  • Regional grocery and co-ops — Grocery Buyer, Store Owner
  • Distributors — Category Manager, New Item Coordinator

Practitioner & fitness

  • Chiropractic, PT, and functional medicine — Clinic Director, Practice Owner
  • Med spas — Medical Director
  • Gyms, studios, and performance facilities — Owner, Retail Manager

Corporate & hospitality

  • Corporate wellness and benefits — Wellness Program Manager, Benefits Director
  • Hotels, resorts, and spas — Spa Director, Retail Buyer

The 30-day build

Live in a month, because most of this is already mapped.

  1. 01

    Diagnostic · days 1–7

    We review the brand the way a category buyer will: margin, MOQ, case pack, lead time, terms. Then we reposition from consumer benefit to buyer economics and prioritize which channels to open first. Domain warming starts day one — it needs the full thirty.

  2. 02

    Infrastructure · days 8–14

    List build and enrichment, sending infrastructure, CRM, and the attribution wiring underneath it — UTM standard, tag container, form routing, lead-source enrichment. Your buyer-facing landing page goes live.

  3. 03

    Assets · days 15–21

    Channel-segmented sequences, because a co-op grocery buyer and a spa director do not share a problem. Line sheet, wholesale application, buyer one-pager and deck. Paid campaigns built against buyer titles and wholesale intent.

  4. 04

    Launch · days 22–30

    Sequences live. Ads live. Meeting routing and calendar connected. Reporting dashboard running, first weekly cadence set. From here it is operated, not rebuilt.

What you get

Everything the sale needs, and you own all of it.

The buyer-facing side

  • A landing page separate from your consumer site
  • Line sheet and wholesale application
  • Buyer one-pager and pitch deck
  • Velocity proof, category data, and retailer case studies
  • Planogram and merchandising support

The demand engine

  • Channel-segmented email sequences
  • LinkedIn campaigns against buyer titles and company lists
  • Google campaigns against wholesale and bulk intent
  • Pre-show outbound, on-site meetings, post-show follow-up
  • Meeting routing straight into your calendar

The system underneath

  • Prospecting and enrichment stack, configured and documented
  • CRM and sending infrastructure you own outright
  • Attribution from first contact to purchase order
  • Monthly reporting on qualified buyer meetings
  • Quarterly reporting on doors opened

Versus the alternatives

What you are actually choosing between.

The alternativeWhat it gives youWhat it leaves on the table
A broker
Relationships, and doors they already have.
Pipeline. Brokers open doors; they do not generate demand, and they take commission on revenue you would often have won anyway.
Your consumer growth agency
Real fluency in Meta, Klaviyo, and the funnel you already have.
B2B motion. They optimize the channel that is already saturating, and buyer economics and regulated claims are not their trade.
A first wholesale hire
A person who owns the number.
The infrastructure underneath them. Six months to productivity, and they arrive to no list, no sequences, and no attribution.
Trade shows alone
A room full of the right buyers, once or twice a year.
Everything around the booth. Same show budget buys pre-show outbound, meetings booked before you land, and ninety days of follow-up — a pipeline instead of a badge scan.

Proof

The system works.
Here’s the proof.

A respiratory medical device manufacturer grew marketing-sourced pipeline from $400K to $5M over three years — with two sales reps. Built once, operated continuously, stronger every quarter.

Read the case study →
$400K → $5M
marketing-sourced pipeline
Two sales repsThree years

Questions

The honest answers.

We already work with a broker. Why would we need this?

A broker is a distribution relationship, not a demand engine. They walk into the doors they already know. We build the pipeline, the outreach, and the attribution that reaches the buyers nobody has introduced you to yet — and the broker becomes more productive standing on top of it. The two are not competing purchases.

How is this different from what our growth agency does?

Different motion entirely. Consumer growth is auction-based, fast-feedback, and creative-led. Selling a category buyer is outbound, slow, and economic — margin, case pack, lead time, terms, sell-through. Both matter. They are not the same skill, and your consumer agency is usually the first to say so.

How do you handle claims compliance?

As a commercial problem, not just a legal one. We keep structure-function claims distinct from disease claims, hold to FTC substantiation standards on health claims and testimonials, place DSHEA disclaimers correctly, and account for state requirements including Prop 65. A retail buyer runs their own compliance review — a rejected line sheet costs you a season, so getting claims right is the faster path, not the cautious one.

What can you actually measure?

The chain runs contact → qualified buyer meeting → sample or line review → purchase order → doors opened → sell-through velocity. We report qualified meetings monthly and doors opened quarterly. One honest caveat: sell-through velocity lives with your retailer or distributor and often arrives 60–90 days late. We ask you to commit at kickoff to sharing whatever your channel partners send back. Without it, attribution stops at the purchase order — and we would rather say that now than at the third quarterly review.

Are we the right size for this?

The fit is usually a brand doing $3M or more, mostly D2C, with wholesale still under about a third of revenue — and gross margin that survives a wholesale discount. If the margin does not work, the expansion fails on arithmetic before marketing gets a chance. We will tell you that in the first conversation rather than the third month.

We have a trade show coming up. Is that too soon?

That is the best time to start. Most brands pay for the booth, the travel, and the samples, then leave with a stack of badge scans and no follow-up system. Pre-show outbound into the exhibitor and attendee list, meetings booked before you arrive, and sequences that run ninety days afterward turn the same budget into pipeline.

Ready to build the wholesale side of the business?

We'll look at your margin and your category honestly, and tell you whether the channel math works before anyone signs anything.

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