01 / Flagship
Lead Generation
ICP-based outbound, geo-targeted sequences, ghosting recovery, and LinkedIn + Google campaigns — with attribution from first touch to closed revenue.
Indiana · Orthopedic Device Corridor
Marketing that compounds,
built for Indiana orthopedics.
We run full-stack marketing for Indiana's orthopedic and medical device makers — paid acquisition, authority content, and revenue attribution as one system, built inside the category.
The market
Warsaw, Indiana — the orthopedic capital of the world.
Warsaw cluster
home to the world's densest concentration of orthopedic device makers.
AAOS · NASS
the trade calendar your buyers already run on.
1 system
replacing the 3–6 vendors most device teams juggle.
We operate remotely and on-site as the engagement needs.
What we run
The full operation, under one roof.
02
SEO & AI Engine Optimization
Visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews. Being the answer beats being the result.
03
Content Development
Editorial strategy and production for category authority — SME interviews and longform, not SEO-volume filler.
How we operate
From diagnosis to deployment.
Diagnostic
Map current spend, channels, and attribution gaps.
Architecture
Blueprint infrastructure a CFO can defend.
Build
Stand up tracking, campaigns, content, lifecycle.
Operate
Monthly on SQLs. Quarterly on pipeline.
Proof
The system works.
Here’s the proof.
A respiratory medical device manufacturer grew marketing-sourced pipeline from $400K to $5M over three years — with two sales reps. Built once, operated continuously, stronger every quarter.
Read the case study → $400K → $5M
marketing-sourced pipeline
Questions
The honest answers.
Do you only work with Indiana companies?
No — we work with medical device and DME manufacturers wherever they are. The Warsaw orthopedic cluster is simply a natural fit for what we do.
How do you handle FDA-cleared claims and compliance?
From experience. We know the difference between FDA-cleared and FDA-approved, and we build compliance review into the content and ad workflow.
What do you actually report on?
SQLs delivered monthly, marketing-sourced pipeline quarterly — mapped to revenue a CFO can defend.
How long until we see results?
The build stands up the whole system first; from there it compounds — the infrastructure gets stronger every quarter.
Ready to build a marketing function that compounds?
We’ll tell you honestly whether we’re the right fit. Qualification is part of the discipline.
Book a Call